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30 global leaders. 18 countries. One question boardrooms keep missing: where is the real money in the leisure economy?
Leisure touches almost every business, yet it rarely makes the boardroom agenda. On October 22, thirty leaders from eighteen countries met at Rocky Mountain Public Media in Denver to ask where the real money in the global leisure economy is, and what it costs to chase it. Led by Bob Mulverhill, with Justin Beavis (URWLD), CJ Jerard (Outside Inc.), Stephanie Carter (Wallaroo Hat Company), Shelley Cooper (Colorado Tourism Office) and Samantha Albert (Colorado OEDIT), the discussion covered capital flows, the shift from owning things to collecting experiences, AI as the new front door to the customer, and the tension between growth and stewardship. The report includes Colorado Through International Eyes, five key takeaways, five strategic priorities and five actions for management teams.
Generously sponsored by Sheila K. O’Brien. Free to download.
30 global leaders. 18 countries. One question boardrooms keep missing: where is the real money in the leisure economy?
Leisure touches almost every business, yet it rarely makes the boardroom agenda. On October 22, thirty leaders from eighteen countries met at Rocky Mountain Public Media in Denver to ask where the real money in the global leisure economy is, and what it costs to chase it. Led by Bob Mulverhill, with Justin Beavis (URWLD), CJ Jerard (Outside Inc.), Stephanie Carter (Wallaroo Hat Company), Shelley Cooper (Colorado Tourism Office) and Samantha Albert (Colorado OEDIT), the discussion covered capital flows, the shift from owning things to collecting experiences, AI as the new front door to the customer, and the tension between growth and stewardship. The report includes Colorado Through International Eyes, five key takeaways, five strategic priorities and five actions for management teams.
Generously sponsored by Sheila K. O’Brien. Free to download.